Power Networks
Demonstration Centre

Identity, Environment & Event

Power Networks Demonstration Centre
(PNDC) is a unique, collaborative research and development venture founded by the University of Strathclyde, SP Energy Networks and Scottish and Southern Energy Power Distribution. The facility was opened in May 2012 at an event attended by representatives of the partner organisations and broader electricity industry.

Due to the collaborative nature of the PNDC model and the numerous stakeholders involved, it was important to develop an identity that could stand on its own. The aim was to present an independent entity that was also complimentary to the activities of the centre’s partners, utilities companies and educators alike. The PNDC brand is based on familiar imagery associated with electricity: positive & negative symbols, circuit diagram lamps and — when some movement is introduced — turbines. Bespoke 3D illuminated letterforms for the opening day stage set, large scale interior graphics and a striking copper-toned colour palette complete the suite of
PNDC brand assets.


Identity Concept & Design: Ryan R Thompson
Design Associate: Richy Lamb
Motion Graphics: Ray Campbell Lupton
Photography: Gordon Burniston