Dangerfield Mills designs quality bags, clothing and accessories, and is named after one of the most famous and historic mills in Scotland. William Watson & Son established their facility in the early 1800s in Hawick — the traditional epicentre of the Scottish textile industry — where it was in operation for 200 years. According to legend, it’s also the place where tweed, the most synonymously Scottish of fabrics, was named …
Founder Chris Johnston started Dangerfield
Mills after spending a number of years building up expertise, know-how and a cult following with a previous Glasgow-based streetwear brand. The label is driven by a passion for heritage, history and a duty to carry the legacy of quality Scottish textiles into the 21st Century. Its products are constructed with care using the best fabrics and materials, with freshness, sustainability and durability all of paramount importance.
Rydo worked with Dangerfield Mills to develop a contemporary visual identity that would help the new venture announce itself. A vibrant and variable colour scheme lends energy to the brand while its Scottish origins are expressed through the timeless criss-cross icon. Attention to detail — and a focus on quality materials — is reflected in the approach to packaging and other branded material, with a distinctive typographic style employed throughout.
