House of MacDuff
Cumbrae Supply

Identity & Digital

The House of MacDuff is an imprint of Cumbrae Supply, a family-owned bottling company in the west of Scotland, with a keen eye for a special dram. Be it a fine single cask malt or a carefully created batch blend, they are experts in sourcing, ageing and bottling an array of whiskies — which are usually sold in strictly limited edition runs.

A change in premises prompted an opportunity to refresh the company’s identity and unite the two seemingly disparate strands — MacDuff
and Cumbrae — in a harmonious and rational manner. The result: an emblematic logo featuring a specially commissioned cask illustration partnered with type that is unquestionably modern in appearance, whilst possessing unmistakably historic origins.

The principles of this confident new visual identity have been carried out through House of MacDuff’s range of products and a new e-commerce website.

Credits

Concept & Design: Ryan R Thompson
Illustration: Pauly Le Pew
Photography: Gordon Burniston